How to Make a Music Portfolio?
If you are a musician, you must make a portfolio, generally known as a press kit,to showcase your musical background and work history. Your music portfolio demonstrates what you have to offer, for example, your image, genre, style, and achievements. Portfolios are works in development and change along with your line of business. Portfolios must be continuously updated to precisely signify your music and appearance. The steps to form a portfolio include evaluating your career path, organizing and arranging your work, and selecting a format for its presentation.
Caliboy Music, a leading artist management company helps musicians promote their music work and hence build a strong portfolio. Following is a detailed guide about it.
Your portfolio must cover a head-shot or a group photo of your band or group. The photo of you or your band needs to represent the image you want to convey. Large bands might benefit from the photographer using an ultra-wide lens to fill the frame as much as possible. Moreover, you can shoot band photos as separate portraits and combine them to make a collage.
Discuss with the photographer and decide on a style of shooting that fits the image of your music best. This way, the photographer and you both are on the same page when you play your part brilliantly then, and only then will the surroundings around you work together with you to give you the best outcome.
The cover letter is a small introduction to you and your music. It consists of a brief description of you or your band, plus the style of your music and what you hope and aim to achieve with it. Add your artist or band name and contact info at the top of the page.You must also include a biography specifying aspects of your life that describe you as a musician, for example when you released your first album or a pastime that has assisted you informing your particular style of music. Address the letter to a specific individual in the agency or record label, rather than "to whom it may concern"so it does not look as if you are blindly distributing your portfolio to countless agencies and record labels. If you can, add a personal touch by finding out something about the individual you are sending the portfolio to and include a sentence or two about them it in your letter so that the individuals receiving your press kit or portfolio will feel more connected and encouraged to have a look in your portfolio and might also appoint you immediately.
Put together a demonstration recording or CD comprising of tracks that best represent your music. The number of tracks to include depends on the necessities of the business,company, or individual you are submitting to. Several might ask for a few tracks, whereas others may allow you to include a full-length album. If not stated,it is appropriate and good to include not more than three or four songs. Assume a listener is a busy person so you must put your best foot forward, to capture the listener's attention and consideration immediately. It would help if you always kept it simple yet to the point because you are not the only band or group submitting your portfolio so as long as you are not unique, you might never get recognized or considered.
Include media clippings such as articles about your music. Use clips that are demonstrative of your music and are from respectable magazines, newspapers, or websites. If you have previously released an album, add good reviews and quotes about it. If you have a range of clippings of different formats, such as features and reviews, give them to particular pages rather than randomly give them out. For instance, provide headings to let the reader or audience know that what they are looking at are album reviews, interviews, features, quotes, etc.
Having all of the above modules in your press kit or portfolio is important yet without including contact details that are easily seen, it would be challenging for any person ever to contact you about possible service, performance, or deal. This is why it is advised to mention contact information on every section of the press kit. This will guarantee that people recognize and understand that what they are observing is yours. Also, this will serve as a continuous reminder of your name and where you are situated, meaning if your work is excellent, then the people will associate your name with the great names in this business from the start.
Clean, professional, wrapping is essential for anything that you are sending to be studied. When sending a digital press kit, confirm that it is inappropriate formatting with the same attention to detail that you would have on a physical copy. It is key to include your name and logo on the front of the packaging so that from the start it is easy to know whose press kit or portfolio is being observed. It is also extremely necessary to confirm that everything will stay inside whatever form of packing you choose. If any component of your portfolio falls out, your chance for employment, a record deal, or a performance could most likely go away as an important piece was misplaced.
Your music portfolio is your first impression. It communicates on your behalf to express who you are and what you are capable of. While remaining exclusive and unique, you must also be professional and show companies,producers, and record labels that you are serious and passionate about your music.